Conservatives and the Far Right began boycotting Nike in 2018 when the company featured controversial quarterback Colin Kaepernick in one of their ads. Nike later released a shoe that featured the Betsy Ross flag, but then canceled the release after Kaepernick spoke out against the design. This further fueled people's hate of Nike.
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Conservatives are boycotting Nike after it pulled a controversial US flag sneaker, and some want a 'not so woke' alternative
Conservatives such as Sen. Ted Cruz and Fox News' Laura Ingraham tweeted that they would boycott the sportswear giant because it pulled the sneakers.